Charity Lacey: Creative & Strategic Principal
Charity Lacey is the creative and strategic principal of Virtue Integrated Marketing Communications – a full service marketing communications agency specializing in mom-/family-centered products and services – as well as a full-time, single mom to an 11- & 14-year old.
After having kidlet #1, Charity decided to go back to school to pursue a career in public relations. After seven years and another baby later, she received her Bachelor’s degree in Communications. For the next few years, she worked in the corporate setting managing PR and marketing communications for her employers. During her corporate career, she was asked to freelance with a virtual agency and found it very fulfilling.
In 2008, she found herself laid-off along with the millions of others who lost their employment during the recession. After looking for a position for months to no avail, she launched Virtue IMC and put the MOM back into her business. As she looked around, she saw other moms that were starting their own businesses, but didn’t think that they could afford to hire an expensive agency. By making marketing affordable and attainable, Charity has helped other moms Rock the Economy.
The Lacey household is never dull. Charity juggles a high school freshman and a preteen – along with all their activities (Boy Scouts, sports, friends, etc.). She coaches her daughter’s rec league volleyball team and volunteers with her son’s Boy Scout troop.
Charity still manages to find time to help out worthy causes and arrange tweet-ups for local San Diegans to mix & mingle. She is currently putting together #BDay4Boobs – her birthday party where the presents will go to Komen for the Cure.
Jennifer Rodriguez: Consultant, Demographic Development & Research; Television Planning
Brougham Campbell: Consultant, Graphic Design & Visuals